Privacy Policy

1. Who We Are

Shadow Dream LTD is the operator of shadow-dream.com. In this Privacy Policy, “Company”, “we”, “us” and “our” refer to Shadow Dream LTD.

For privacy questions, requests or complaints, please contact us at [email protected], by phone at +442086925208, or by post at Unit 22, Bellingham Trading Estate, Franthorne Way, London, SE6 3BX, United Kingdom.

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected through our website, landing pages, online forms, email communications, advertisements, analytics tools, pixels, cookies and similar technologies. It also applies when you contact us, subscribe to communications, request information, purchase or request a product or service, participate in a promotion, or otherwise interact with us online.

This Privacy Policy is intended for English-speaking markets, including the United Kingdom, the United States, Australia, Canada, New Zealand and other jurisdictions where our website or advertisements may be accessible. Additional local rights may apply depending on where you live.

3. Information We Collect

The types of personal information we collect depend on how you interact with us. We may collect the following categories of information:

3.1 Information You Provide Directly

• Contact information, such as name, email address, phone number, postal address and country.
• Request information, such as messages, enquiries, support requests, form submissions and communication preferences.
• Commercial information, such as products or services requested, purchased, viewed or considered.
• Transaction information, where applicable, such as order details, billing information and payment status.
• Marketing preferences, such as consent records, opt-in status, unsubscribe requests and communication choices.

3.2 Information Collected Automatically

• Device information, such as IP address, browser type, operating system, device type, language settings and approximate location.
• Usage information, such as pages viewed, links clicked, time spent on pages, referring URLs, campaign parameters and interaction events.
• Advertising and analytics information, such as cookie identifiers, pixel events, conversion events, attribution data and audience information.
• Security and technical logs, such as server logs, error reports and fraud-prevention signals.

3.3 Information from Third Parties

We may receive information from service providers, advertising partners, analytics providers, affiliate partners, lead-generation partners, payment providers, fraud-prevention vendors, public sources and business partners. This may include campaign performance data, attribution information, contact information, user preferences or information needed to provide our services.

4. How We Use Information

We use personal information for the following purposes:

• To operate, maintain, secure and improve our website, landing pages, products and services.
• To respond to enquiries, provide support and communicate with you.
• To process requests, registrations, subscriptions, orders or transactions.
• To send service messages, administrative notices, legal notices and updates.
• To send marketing communications where permitted by law or where you have given consent.
• To measure, analyse and improve the performance of our content, advertisements and campaigns.
• To personalise content, offers, website experience and advertising where permitted by law.
• To run advertising, retargeting, conversion tracking, attribution, frequency capping and campaign optimisation.
• To detect, prevent and investigate fraud, abuse, security incidents, policy violations or illegal activity.
• To comply with legal obligations, enforce our terms and protect our rights, users, business and partners.

5. Legal Bases for Processing

Where laws such as the UK GDPR or EU GDPR apply, we rely on one or more of the following legal bases:

• Consent: where you have agreed to a specific use of your information, such as optional cookies, email marketing or certain advertising technologies.
• Contract: where processing is necessary to provide a product, service or information you requested.
• Legal obligation: where processing is necessary to comply with applicable law, tax, accounting, consumer protection or regulatory requirements.
• Legitimate interests: where processing is necessary for our legitimate business interests, such as website security, analytics, service improvement, fraud prevention and non-intrusive marketing, provided those interests are not overridden by your rights and interests.

Where consent is required by applicable law, including for certain cookies, pixels, analytics or advertising technologies, we will seek consent before using those technologies. You may withdraw consent at any time by contacting us or by using the choices made available on our website.

6. Cookies, Pixels and Advertising Technologies

We may use cookies, pixels, tags, scripts, local storage and similar technologies to operate our website, remember preferences, measure performance, analyse traffic, prevent fraud, personalise content and deliver or measure advertising.

These technologies may be used by us and by selected service providers, analytics providers, affiliate partners and advertising partners. They may help us understand how users interact with our website, measure campaign performance, attribute conversions, limit ad frequency, improve content and show more relevant advertising.

Depending on the campaigns we run, our advertising and analytics partners may include native advertising platforms, search advertising platforms, social media platforms, affiliate networks, retargeting providers, analytics providers and other advertising technology vendors. These partners may process information under their own privacy policies and terms.

More detailed information about cookies, categories of cookies, cookie duration, vendor lists and cookie choices may be provided in a separate Cookie Policy or cookie notice on our website.

7. How We Share Information

We do not sell personal information in the traditional sense of exchanging it for money. However, some privacy laws may define “sale”, “sharing” or “targeted advertising” broadly enough to include certain advertising, analytics or retargeting activities. Where applicable, you may have the right to opt out of those activities.

We may share personal information with the following categories of recipients:

• Service providers: hosting providers, CRM systems, email providers, customer support tools, analytics providers, payment processors, fraud-prevention vendors and IT vendors.
• Advertising and analytics partners: ad networks, native advertising platforms, affiliate networks, measurement providers, retargeting providers and campaign optimisation partners.
• Business partners: where necessary to provide requested services, fulfil offers, process referrals or operate promotions.
• Professional advisers: lawyers, accountants, auditors, insurers and compliance advisers.
• Authorities and legal parties: regulators, law enforcement, courts or other parties where required by law or necessary to protect rights and safety.
• Corporate transaction parties: potential or actual buyers, investors, lenders or successors in connection with a merger, acquisition, restructuring, financing, sale of assets or similar transaction.

8. International Transfers

We may process and store information in countries other than your country of residence. These countries may have data protection laws that differ from the laws in your jurisdiction. Where required, we use appropriate safeguards, such as adequacy decisions, standard contractual clauses, data transfer agreements, vendor due diligence and technical or organisational security measures.

If you are located in the United Kingdom, European Economic Area or Switzerland, your information may be transferred to countries outside those regions where our service providers, advertising partners or business partners operate. Where required by law, we implement appropriate transfer mechanisms.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods depend on the type of information, the purpose of processing, legal requirements, contractual obligations, dispute-resolution needs, security requirements and business records requirements.

When information is no longer needed, we will delete, anonymise or securely archive it, unless we are legally required or permitted to retain it.

10. Security

We use reasonable technical, administrative and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, encryption where appropriate, secure hosting, monitoring, backups, vendor controls and internal procedures.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we work to protect information in a manner appropriate to the nature of the information and the risks involved.

11. Your Privacy Rights

Depending on your location and applicable law, you may have some or all of the following rights:

• The right to request access to personal information we hold about you.
• The right to request correction of inaccurate or incomplete personal information.
• The right to request deletion of personal information.
• The right to object to or restrict certain processing.
• The right to withdraw consent where processing is based on consent.
• The right to request data portability where applicable.
• The right to opt out of direct marketing.
• The right to opt out of certain sale, sharing, targeted advertising or profiling activities where applicable.
• The right to lodge a complaint with a data protection authority or privacy regulator.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before responding to your request. We will respond within the time required by applicable law.

12. Regional Privacy Notices

12.1 United Kingdom and European Economic Area

If you are in the United Kingdom or European Economic Area, you may have rights under applicable data protection laws, including the right to access, correct, delete, restrict or object to processing, request portability and withdraw consent. You may also have the right to complain to your local supervisory authority.

12.2 United States

If you are a resident of a U.S. state with a comprehensive privacy law, you may have rights to know, access, correct, delete, obtain a copy of your personal information, opt out of sale, sharing or targeted advertising, and appeal certain decisions. These rights vary by state and may be subject to exceptions.

To submit a privacy request or opt-out request, please contact us at [email protected]. We do not knowingly sell or share personal information of individuals under 16 years of age.

12.3 Australia

If you are in Australia, you may request access to or correction of personal information we hold about you. You may also contact us to make a privacy complaint. We will respond within a reasonable time and in accordance with applicable privacy laws.

12.4 Canada, New Zealand and Other Jurisdictions

If you are located in Canada, New Zealand or another jurisdiction with privacy laws, you may have additional rights under local law. We will handle privacy requests in accordance with applicable requirements.

13. Marketing Communications

We may send marketing communications where permitted by law, including where you have subscribed, requested information, purchased from us or otherwise provided permission. You can opt out of marketing emails at any time by clicking the unsubscribe link in the message or by contacting us at [email protected].

We may still send non-marketing messages, such as service notices, legal notices, transaction confirmations or security messages.

14. Children’s Privacy

Our website, landing pages, products and services are not intended for children. We do not knowingly collect personal information from children under the age required by applicable law. If you believe a child has provided personal information to us, please contact us at [email protected], and we will take appropriate steps to delete the information where required.

15. Third-Party Websites and Services

Our website, content or advertisements may contain links to third-party websites, services, app stores, payment pages, social media pages or partner websites. We are not responsible for the privacy practices, content or security of third-party websites or services. You should review their privacy policies before providing personal information.

16. Reviews, Testimonials and Endorsements

If we display reviews, testimonials, endorsements, ratings, media references or user comments, they should be truthful, verifiable where required, not misleading and used with appropriate permission. Where compensation, sponsorship, material connection, atypical results or fictionalisation exists, it should be clearly disclosed near the relevant content.

17. Automated Tools and Profiling

We may use automated tools to analyse website performance, detect fraud, personalise content, measure advertising and optimise campaigns. We do not intentionally use automated decision-making that produces legal or similarly significant effects without providing notice and safeguards required by applicable law.

18. Complaints and Contact

If you have questions, concerns or complaints about this Privacy Policy or our privacy practices, please contact us:

• Email: [email protected]
• Phone: +442086925208
• Website: shadow-dream.com
• Postal address: Unit 22, Bellingham Trading Estate, Franthorne Way, London, SE6 3BX, United Kingdom

We will review your request and respond within the time required by applicable law. If you are not satisfied with our response, you may have the right to contact your local privacy regulator or data protection authority.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technologies, legal requirements or privacy practices. When we update this Privacy Policy, we will revise the “Last updated” date above. If changes are material, we may provide additional notice where required by law.